I never set out to create a fashion brand. Hone began with something much simpler: a moment of frustration as a new mom.
In the summer of 2024, my daughter was 9 months old, I was still nursing, and I found myself searching for a strapless nursing bra. I had a family photo shoot planned, company events, and just days where I wanted to wear a sundress and feel like myself again. But after hours of searching and a few texts to my closest mom-friends, I realized it didn’t exist. Nobody had made a strapless nursing bra.
Over the next month, I actually had 3 different moms reach out and ask me if I had found one. This was the push I needed to see if I could figure out how to make one - how hard could it be, right?
More Than a Bra
What started as a single idea quickly grew into something bigger. I filed a patent on the design - a strapless nursing bra with discreet side zippers - and began prototyping. But as I spoke with other moms, I realized the strapless bra was just the beginning.
Every mom I talked to shared a version of the same story: fashion had forgotten us. Nursing clothes on the market were either frumpy and “stay-at-home only,” or made with cheap synthetics that didn’t align with the values so many of us held around health and sustainability. Meanwhile, we were expected to feed our babies multiple times a day - in public, at work, at weddings, in every context of modern life - with no clothing that truly supported us.
It became clear that moms didn’t just need one product. We needed an entire category reimagined.
The Postpartum Gap
Brands like Hatch have beautifully filled the maternity space, making women feel stylish and confident during pregnancy. But the moment the baby arrives, the fashion industry has moved on.
The irony is that the postpartum stage lasts so much longer than pregnancy. Maternity clothes are worn for six or seven months. Breastfeeding, on the other hand, often lasts 12, 18, even 24 months or more. Yet for that entire period, moms are left with clothing that is either inconvenient, uncomfortable, or simply not designed for the reality of needing to get a boob out on demand.
Hone exists to close that gap.
Building Hone
We’re starting with the product I wish I had: the world’s first strapless nursing bra. From there, we’re creating a capsule of premium dresses made from hormone-safe, natural fibers - versatile enough for work, events, or everyday life.
From day one, we set a principle: no polyester against nursing skin, ever. Mothers deserve better than petroleum-based synthetics and chemical finishes that don’t belong in this stage of life. That means we always choose natural fabrics like organic cotton and silk, and we prioritize transparency in every decision - from the fibers we source to the factories we work with.
Our promise is simple: you should never have to choose between feeding your baby and feeling like yourself. And you should never have to compromise your health, or your baby’s, for the sake of convenience.
What’s Next
This fall, we’re beta launching our first items. It’s only the beginning - with plans to expand our dress offering to include everything from casual sundresses to boardroom-ready outfits and everything in between. Beyond dresses, we plan to create nursing-friendly loungewear, swimwear, activewear, and everyday bras for post-weaning.
But no matter how we grow, our mission stays the same: to support mothers through the longest, most transformative stage of life with products that respect their health, their identity, and their style.
Hone is more than clothing. It’s a movement to recognize, honor, and empower the women who make space for everyone else - by finally making space for them.
